If you spend all day just running your business, manufacturing your product or delivering a service to your customers, you may not have a lot of extra time leftover for conducting marketing. That’s when it makes sense to hire someone who can do the marketing and bring in the cash. (In fact, today, you can often hire these people on a part-time, percentage-of-revenue or project-by-project basis.)
What do you need to know before bringing on a smart marketer?
For one thing, all marketing promotions are implemented either online or offline.
What are offline promotions? Anything that takes place outside the Internet. For instance:
• Trade shows
• Radio and TV commercials
• Direct mail / card decks / Val-Pak mailers
• Catalog placement
• Preview workshops
• Statement stuffers
• Press releases
• In-store and lobby promotions
• Display advertising
• Billboards, literature racks, charity programs
• Teleseminars and webinars and other non-traditional marketing outlets
When building your optimum cash-generation team, it’s best to think ahead toward splitting your marketing management between online promotions (Internet marketing) and offline promotions. The main reason for this is that online marketing is getting more and more specialized by the day. With new kinds of technologies and opportunities being developed all the time, it’s difficult for one manager to maintain up-to-the-minute knowledge about the Internet — particularly if you have lots of marketing programming to manage which doesn’t leave extra time for training.
For most small businesses, you’ll want someone who is comfortable developing a promotional plan, then initiating all promotions — without you telling them what to do every step of the way. In fact, you’ll ideally want someone who knows more about marketing than you do.
Why?
Because the truth is most small business owners go into business to pursue something they love to do. But while they may be superb at doing what they love to do, too often they just are not great marketers. If this describes you, then you need an initiator who will take charge of your marketing promotions and execute them with assurance.
(If your marketing manager could use the Instant Income 101 Ways to Create Income, filled with tools that are focused solely on boosting cash-flow in your business, click here. )
I met Janet Switzer in a JackCanfield Platinum Meeting years ago. I really enjoyed meeting her and was so impressed by her business acumen. I had baked cookies for the entire group and Janet through Dwain Jeworski had dialogued with me on the baking business. Since then, I have jumped in to help my husband in the insurance business and it is not my calling. I am failing miserably and will change back out to either baking or launching personal care products like I did for L’Oreal in NYC for many years and Bath and Body Works as well. I have invested heavily in this insurance business and would like to experience success. We do sophisticated plans from Buy/Sell Agreements, Premium Financing, Key Man Policies, Tax-Free Retirement Income Strategies as well as leveraging $ through these polices as outlined in Tony Robbins’ book “Money Master The Game.” I love helping businesses, individuals and families. We also do straight life insurance as well. I am at a loss on how to market effectively. We can’t discount our products, run sales etc. We are constrained by a lot of regulations so we can be limited in creativity. I am seeking advice as fourth quarter is upon us and I have exhausted all avenues and financial resources trying to help people with their money. It is a terrible irony. I would appreciate any advice and/or direction. I have read Janet’s book Instant Income as well. Thank you in advance.