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How to Write Newspaper Ads That Generate Cash-Flow

If you have a local business, one of the easiest ways to generate instant income—and create new customers at the same time—is to write a compelling newspaper ad today, run it in the newspaper tomorrow and watch sales and phone calls flood into your business over the...

How To Make Offers That Compel Prospects to Buy

To help you formulate specific offers, take time now to jot down your most popular product or service packages, your most popular pricing plans, and any discounts that customers respond enthusiastically to. These elements — that is, the product or service being sold, the price, the buying terms, any discounts, the limited supply, cut-off date for purchasing and so on — are all part of any compelling offer.