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Snail Mail Is Popular Again?

With the drop in the economy, a corresponding drop in companies spending money on postage, and the rise of email marketing and Internet advertising, good old fashioned mailing pieces are becoming more noticed today — and thus, more effective.

How To Make Offers That Compel Prospects to Buy

To help you formulate specific offers, take time now to jot down your most popular product or service packages, your most popular pricing plans, and any discounts that customers respond enthusiastically to. These elements — that is, the product or service being sold, the price, the buying terms, any discounts, the limited supply, cut-off date for purchasing and so on — are all part of any compelling offer.