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The “Gotta-Make-Money-By-Friday” Marketing Strategy

If You Haven’t Reactivated Past or Inactive Customers, You May Be Sitting on a Gold Mine of Instant Income Too many business owners spend valuable time chasing new customers, when past buyers or existing customers can actually be a greater source of Instant...

Prospecting For Instant Income

You have to look at the whole process, from start to finish, and ask yourself:

• Who are my ideal prospects and how can I get my offer heard, seen or read by more of them? How can I get more of them to open the envelope, call on the phone, ask for the information kit, respond?

• Does what I’m doing make sense or am I simply doing it this way because it’s how we’ve always done it? How can I do it easier, faster, with less risk? How can I use one person or one business to reach many more of my ideal prospects while they’re in a buying mind-set?

• What method can I use that other industries use effectively, but that none of my competitors uses?

• What can I do to change my prospecting so I do more of it? Lower the cost? Run smaller ads? Supplement with free press releases? Automate the response method so my staff doesn’t get overwhelmed with phone calls?

6 Ways To Encourage Customers to Generate Referrals for You

Most companies get referrals by luck, but a smart business owner will pro-actively contact his happy customers and ask for referrals to family, friends, co-workers and colleagues. Of course, any business can develop a referral program — including consultants and professional practitioners.

How can you contact customers and ask them to recommend others to you?