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Prospecting For Instant Income

You have to look at the whole process, from start to finish, and ask yourself:

• Who are my ideal prospects and how can I get my offer heard, seen or read by more of them? How can I get more of them to open the envelope, call on the phone, ask for the information kit, respond?

• Does what I’m doing make sense or am I simply doing it this way because it’s how we’ve always done it? How can I do it easier, faster, with less risk? How can I use one person or one business to reach many more of my ideal prospects while they’re in a buying mind-set?

• What method can I use that other industries use effectively, but that none of my competitors uses?

• What can I do to change my prospecting so I do more of it? Lower the cost? Run smaller ads? Supplement with free press releases? Automate the response method so my staff doesn’t get overwhelmed with phone calls?

Where to Find Prospects

One thing you’ll learn as part of the Instant Income series is to pinpoint — or home in on — those folks who might be ideally suited to buy your product or service…people who, as a group, might have a need for it or an even stronger want for it. The...