You’ll get guidance in finding new income for your business, and it even includes sample ads and the templates for creating the marketing pieces you’ll need — there’s even an internal audit to get your business ready to bring on new dealers and distributors who will grow your business with new outlets for your product or service.
You have to look at the whole process, from start to finish, and ask yourself:
• Who are my ideal prospects and how can I get my offer heard, seen or read by more of them? How can I get more of them to open the envelope, call on the phone, ask for the information kit, respond?
• Does what I’m doing make sense or am I simply doing it this way because it’s how we’ve always done it? How can I do it easier, faster, with less risk? How can I use one person or one business to reach many more of my ideal prospects while they’re in a buying mind-set?
• What method can I use that other industries use effectively, but that none of my competitors uses?
• What can I do to change my prospecting so I do more of it? Lower the cost? Run smaller ads? Supplement with free press releases? Automate the response method so my staff doesn’t get overwhelmed with phone calls?
Another benefit to daily prospecting occurs when you invest in prospecting beyond what your industry “norm” has always been — when you find a new way to reach and communicate with your ideal prospects that’s different from what your competitors are doing.