With the drop in the economy, a corresponding drop in companies spending money on postage, and the rise of email marketing and Internet advertising, good old fashioned mailing pieces are becoming more noticed today — and thus, more effective.
Only two choices face most small businesses now, says Switzer. “You can cut costs and reduce the business to a shell of its former self–or you can re-focus your entire company on creating cash that will replace falling sales and begin a new growth pattern. Too often, businesses fall into a routine where the majority of the focus in on maintaining the business–not on growing it.”