You’ll get guidance in finding new income for your business, and it even includes sample ads and the templates for creating the marketing pieces you’ll need — there’s even an internal audit to get your business ready to bring on new dealers and distributors who will grow your business with new outlets for your product or service.
a “straight sale” offer is designed to close the sale and persuade the reader make a buying decision solely from the piece they’re reading at that moment. This might be a letter, a newspaper ad, an email… even a postcard. It’s designed to induce the reader to act immediately on what they read and make a purchase from you.
In this continuing short-course about crafting compelling offers that generate Instant Income for a small business, two techniques we use on the sales floor that translate very well into written product and service offers are scarcity and the take-away close.