a “straight sale” offer is designed to close the sale and persuade the reader make a buying decision solely from the piece they’re reading at that moment. This might be a letter, a newspaper ad, an email… even a postcard. It’s designed to induce the reader to act immediately on what they read and make a purchase from you.
This is the definition of great customer service: Constantly thinking of the customer’s needs.
In fact, you’ll find that if you pay enough attention to their needs, customers won’t leave you even if you (or they) move several hundred miles away.
How can you turn great customer service into instant income?