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How to convert more leads into customers

70% of our readers said they need to convert more sales leads into customers. With these simple techniques, even your administrative, operations and retail staff can become sales superstars… Two weeks ago, I promised to report on the results of a comprehensive...

Offers That Bring In the Cash

a “straight sale” offer is designed to close the sale and persuade the reader make a buying decision solely from the piece they’re reading at that moment. This might be a letter, a newspaper ad, an email… even a postcard. It’s designed to induce the reader to act immediately on what they read and make a purchase from you.