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The “Gotta-Make-Money-By-Friday” Marketing Strategy

If You Haven’t Reactivated Past or Inactive Customers, You May Be Sitting on a Gold Mine of Instant Income Too many business owners spend valuable time chasing new customers, when past buyers or existing customers can actually be a greater source of Instant...

Scarcity and the “Take Away” Close

In this continuing short-course about crafting compelling offers that generate Instant Income for a small business, two techniques we use on the sales floor that translate very well into written product and service offers are scarcity and the take-away close.

How To Make Offers That Compel Prospects to Buy

To help you formulate specific offers, take time now to jot down your most popular product or service packages, your most popular pricing plans, and any discounts that customers respond enthusiastically to. These elements — that is, the product or service being sold, the price, the buying terms, any discounts, the limited supply, cut-off date for purchasing and so on — are all part of any compelling offer.