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Scarcity and the “Take Away” Close

In this continuing short-course about crafting compelling offers that generate Instant Income for a small business, two techniques we use on the sales floor that translate very well into written product and service offers are scarcity and the take-away close.

6 Ways To Encourage Customers to Generate Referrals for You

Most companies get referrals by luck, but a smart business owner will pro-actively contact his happy customers and ask for referrals to family, friends, co-workers and colleagues. Of course, any business can develop a referral program — including consultants and professional practitioners.

How can you contact customers and ask them to recommend others to you?