Whether you want to grow your business larger or keep it the size it is now, your goal should always be to generate more profit from the revenue you bring in — and to find other low-cost, minimal-effort income streams that can bring in additional profits…
Many business owners call for help with a particular marketing problem but few of them have a working knowledge about the cause or even what it is. Most are prepared to spend money fixing an underlying “cause” that doesn’t actually exist…
In this continuing short-course about crafting compelling offers that generate Instant Income for a small business, two techniques we use on the sales floor that translate very well into written product and service offers are scarcity and the take-away close.