We like to think that every dollar we spend on our business will come back to us multiplied many times in the form of revenue and profits. Here are some proven strategies to those business owners who don’t really know where to spend in this economy…
“Editorial-style” direct-response advertisements have been proven again and again to produce the best response—particularly in generating leads from prospecting campaigns.
If you’d like to get more customers, but lately have been doing the entire sales job yourself — it’s time to consider bringing on a commissioned salesperson to take on this role. You’ll discover that sales superstars are easier to find than ever.
A new business development manager will initiate — then manage — relationships with outside parties who can drive buyers to you or otherwise help your revenues grow. They can find new markets, source new product lines or recommend new service offerings, do market research, represent you in the field, recruit bigger joint-venture partners than you would be comfortable pursuing, create important strategic alliances and so on. They are not salespeople per se, but rather, they develop entirely new revenue streams for the business.