For most small businesses, you’ll want someone who is comfortable developing a promotional plan, then initiating all promotions — without you telling them what to do every step of the way. In fact, you’ll ideally want someone who knows more about marketing than you do.
To help you formulate specific offers, take time now to jot down your most popular product or service packages, your most popular pricing plans, and any discounts that customers respond enthusiastically to. These elements — that is, the product or service being sold, the price, the buying terms, any discounts, the limited supply, cut-off date for purchasing and so on — are all part of any compelling offer.
What free information can you write, develop, lecture about or deliver that familiarizes your website visitor with you, your expertise, your company, the benefits of doing business with you — and — how to purchase what you have to offer?